Chapter 4: Measuring values

To go from theory to statistical tests to results can be a long and complicated process. The first step is to formulate specific questions that provide the information you want. The second step is to formulate a set of response alternatives that yield measures you can analyse. The third step is to collect the data. The fourth step is to prepare the variables for analysis, and the final step is to perform the analysis and interpret the results.

This chapter illustrates the first, second and fourth of these steps in greater detail. The first part discusses how we move from the conception of values to the set of questions with their response alternatives that measure values in the ESS survey. Then you will be guided through the process of preparing the original data for analysis.